Reporting: improve project-level reporting

Help provide insight on the performance of Vero and the improvements driven by messaging across the business.

Metrics that might be included:

• Total reach.

• Overall customer growth.

• Over unsubscribed customers growth.

• Metrics for the above vs. hold out group (who receives no messages).

• Insights into deliverability and movements.

• How often are customers messaged?

  • How does this change over time?

  • Compare a few groups/segments.